Nigerian singer Favour Ugochi Anosike, also known as Ugoccie, has been hired by the beer company Orijin to serve as its brand ambassador.
Over the weekend, she posted a video advertisement on her official Twitter and Instagram pages to announce the endorsement deal.
In an effort to convey a message, Ugoccie combined her life story with the Origin brand motto, “Deeply Rooted,” in the post.
The performer admitted that she was frequently bullied as a child in Aba, Abia state, and that her voice was muted.
Ugoccie added that the only thing keeping her from imploding was creativity. She also acknowledged her progress from a normal teenage girl to a superstar.
The artiste wrote; “Everything I am now and everything I’m trying to be is inspired by my roots. I am Ugoccie, a proper grounded girl from the roots turned super star and I am #DeeplyRooted #MyRootsMyPower”
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