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Kenya: Safaricom collaborates with YouTube to promote short films.

Safaricom has worked with YouTube to promote and grow Short Video Content (YouTube Shorts) for its consumers by delivering low-cost bundles.

Safaricom users will be able to browse and submit material on their YouTube channels for as little as Ksh.10 during the two-month campaign.

This will foster and encourage all Kenyans to develop a streaming habit.

“In this era of limitless information, we have access to platforms like YouTube Shorts, which allow us to frequently produce and consume content.

I believe that this new data bundle offer will help in uplifting new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels.

This is in line with our objective of uplifting one another through our Tuinuane campaign,” said Peter Ndegwa, Safaricom CEO.

“We are excited to go into another partnership with Safaricom to enable more Kenyans to enjoy YouTube. YouTube Shorts is a short-form video experience right on YouTube, for anyone who wants to shoot short, catchy videos using nothing but their mobile phones.

As of July 2021 videos in the Shorts player – which helps people around the world watch short videos on YouTube – were receiving over 30 billion daily views.

YouTube Shorts now has over 1.5bn monthly users” said Mahesh Bhalerao, YouTube Director, EMEA Product Partnerships.

The new data offer comes just a month after Safaricom launched a new brand campaign called “Tuinuane,” which encourages Kenyans to help one another.

Customers can purchase the daily KES 10 for 1GB Data bundles for YouTube Shorts by dialing *544# and selecting option 0.

Khaligraph Jones and Nadia Mukami were among the artists who performed at the event’s launch at Technical University.

The two performers advised the audience to employ YouTube video creation in order to start earning money.

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